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Mt. Rainer Scenic Railroad

Close up of iPad with Show Audio Software on mounted on train wallMt Rainer Scenic Railroad Elbe Station Speaker Wall Mounted
Original Immersive Holiday Experience

Christmas With The Clauses

Role: Co-Creative Director
Location: Mt. Rainier Scenic Railroad – Washington
Disciplines: Creative Direction • Story Development • Environmental Design • Audio Experience Design • Interactive Installations
Scale: 4 shows daily • 22 performers • Sold-out inaugural season
Project

All Aboard the Mt. Rainer Scenic Railroad

The Mt. Rainier Scenic Railroad (MRSR), known for its historic train excursions and seasonal programming, set out to transform its holiday offering into a destination-scale immersive experience. The goal was to move beyond a traditional themed train ride and create an engaging environment where guests could explore, interact, and step into a magical holiday world before even boarding the train.

In addition to creative development, the project required hands-on production leadership across installation, vendor coordination, and real-time problem solving under a fixed opening timeline.

Working with Marsico Creative, we developed Christmas With The Clauses, an original intellectual property centered around the extended Claus family and their magical railway network responsible for delivering holiday magic around the world.

The experience combined environmental storytelling, interactive installations, theatrical audio design, and scenic transformation to turn the railroad depot into a living story world, all designed to function within a live operational environment. Guests were invited to step into the operations of Santa’s railway outpost, discovering characters, story moments, and interactive environments designed to build anticipation for the train journey ahead.

As Co-Creative Director, my role involved guiding the creative vision of the experience and overseeing the integration of storytelling, environmental design, and multimedia elements across the event footprint. This included developing the narrative audio experience, directing scenic installations, and designing interactive guest engagement moments that reinforced the world of Christmas With The Clauses.

I was also actively involved in the on-site execution of the experience, working within the operational constraints of an active rail environment to install scenic and lighting elements, coordinate with vendors and performers, and solve real-time production challenges in the lead-up to opening.

Number 10 Train outside Elble Station in Mt. Rainer
Approach

Full Steam Ahead

To bring the world of Christmas With The Clauses to life, the experience was designed as a layered environment where storytelling, sound, and physical space worked together to immerse guests in the narrative.

One of the foundational elements of the experience was the development of a site-wide environmental audio system for the depot. This system allowed the space to function as a narrative stage, blending music, narration, and atmospheric sound design to establish the world and tone of the experience as guests arrived.

Building on this system, I designed and edited a semi-automated audio show that served as the narrative backbone of the environment. The show combined storytelling, holiday music, and sound effects to introduce guests to the Claus family and their magical railway operations. Carefully timed audio cues helped guide the rhythm of the experience and build anticipation leading up to the train departure.

Environmental design played an equally important role in shaping the guest experience. Working closely with scenic teams, we transformed the depot into a festive holiday village filled with North Pole-inspired set pieces and story-driven design details. Each installation was placed strategically to create a cohesive narrative environment that encouraged exploration and interaction.

One of the centerpiece moments of the experience was a large-scale interactive photo installation featuring a life-size steam engine. Rather than a simple photo opportunity, the installation was designed to feel like a themed attraction moment. Lighting, scenic elements, and environmental storytelling turned the locomotive into a magical focal point within the world of the Claus family’s railway operations.

This attraction-style installation quickly became one of the most popular guest engagement points of the event, encouraging families to interact with the environment and share their experience through social media.

Man Standing on Logging Train poiting in the distanceMt Rainer Scenic Railroad Elbe Station Speaker Wall Mounted
Impact

From Station to Sensation

The integration of storytelling, environmental design, and multimedia elements transformed the Mt. Rainier Scenic Railroad depot into a fully immersive holiday destination.

The new audio experience created a cohesive narrative atmosphere throughout the space, setting the tone for the event and helping guests feel as though they had stepped into the operational hub of the Claus family’s magical railway network.

The scenic installations and story-driven design details encouraged guests to explore the depot environment more deeply, spending time interacting with displays, discovering narrative elements, and capturing moments throughout the space.

The interactive steam engine installation became one of the most recognizable and widely shared elements of the experience. Families gathered around the attraction-style photo moment, generating organic social media engagement and helping extend the reach of the event beyond the physical location.

Overall, the experience generated record attendance and increased guest dwell time by encouraging exploration of interactive installations, exploring the story world, and sharing their experiences with others.

Reflecting on the project, I’m proud of how storytelling, design, and technology came together to transform a traditional seasonal train event into an immersive holiday experience. By combining original intellectual property with environmental storytelling and interactive design, Christmas With The Clauses demonstrated how a live seasonal attraction can evolve into a scalable narrative experience that encourages repeat visitation and deeper audience connection.

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